Francesca Finato at a polo event holding South Bay Polo flags

Meet the leadership

Francesca Finato

Owner & General Manager · Certified Polo Instructor

Fran brings a lifetime in Bay Area polo to the Collective,building clubs, developing horses, teaching players, and creating a place for the next generation to grow.

Gilroy, California Founder, South Bay Polo Club

About

Fran’s story

Originally from Palo Alto, Fran,known to friends as “Frenchie”,began her polo career grooming for local players at Menlo Polo Club. She attended Cal Poly in San Luis Obispo and played on the women’s intercollegiate team for three years.

After college, she pursued construction management, but polo called her back. Working with Erik in Menlo Park, Indio, and Burbank, she learned how to run a club, teach new and experienced players, and fine-tune horses for optimal play.

Fran founded South Bay Polo Club in 2012 and grew it into a home for lessons, clinics, arena and outdoor polo, and NYTS tournaments. In 2015, she launched South Bay’s USPA-sanctioned Interscholastic Open and Girls teams,helping establish a durable competitive pathway for middle- and high-school players in Northern California.

In addition to being a USPA Certified Polo Instructor, Fran is a certified umpire for both outdoor and arena polo. Her leadership combines strong club management with hands-on teaching, coaching, and horse development.

Under the program she built, South Bay teams have competed through the USPA Western Region and advanced to the Open National Interscholastic Championship. In 2023, the team won the Western Regionals and reached the semifinals of the national tournament, falling only to eventual national champion Houston. At the 2026 national championship, South Bay player Jens Lermusiaux received the Horsemanship Award,national recognition for the standards of riding and horse care at the heart of Fran’s program.

Polo runs deep in Fran’s family: her great-great-uncle L.C. Smith was a founding member of Eldorado Polo Club. Growing up beside player Wes Linfoot and riding through Pony Club gave her the horsemanship foundation that would eventually shape her career.

Professional credentials

Built on experience

Fran’s leadership spans instruction, officiating, horse development, club operations, intercollegiate competition, and youth polo,credentials documented by the sport’s national governing body and established publications.

USPA Certified Polo Instructor

Official instructor profile with the United States Polo Association.

Verify with USPA

Outdoor & Arena Umpire

Certified to officiate both forms of the sport, alongside her teaching and coaching work.

Intercollegiate Player

Three seasons with the Cal Poly women’s intercollegiate polo team.

Club Founder & Owner

South Bay Polo Club has been a USPA member club since June 2012.

View official club listing

Why she teaches

“It was so rewarding to see how much fun he had and how improved he was as a player after just a few short months.”

Fran recalls a first-time rider who began in March, played his first zero-goal tournament by August, and bought his first horse before the season ended,a favorite example of the confidence and joy she works to create for every new player.

Francesca Finato smiling on horseback

Polo Magazine profile

Realizing goals

Fran dreamed of running a polo club long before South Bay existed. After learning every side of horse and club management, she took the leap in 2012 with Tim Westin and Santos Arriola. Eight paying members in the second season grew into a consistent 20-member community.

Her measure of success is impact: helping players grow from leadline through middle school, high school, and college. South Bay alumni have continued playing at universities across the United States and abroad.

Read the magazine feature

Youth polo legacy

A pathway to the national stage

Fran created South Bay’s Open and Girls interscholastic teams in 2015, giving Northern California students a structured route from first lessons to USPA regional and national competition.

In the news & official sources

Press & recognition

Independent profiles and official USPA sources documenting Fran’s leadership, instruction, and impact on Bay Area polo.

Get in touch with Fran

Have a question about the Collective, club operations, lessons, or getting started in polo? Reach out directly.